Boutique Activation / de Grisogono St.Moritz
St.Moritz, the cosmopolitan mountain haven
A winter storytelling shot inside the iconic Badrutt’s Palace, where de Grisogono’s boutique is located. ©Arnaud Pyvka, Federico Ferrari
Films and Social Media
Lifestyle images and films posted on Social Media during the winter season in order to generate drive-to-store.
Publication of “St.Moritz Black Book” , Fawaz Gruosi’s exclusive guide for the ultimate alpine get-together experience.
Collection Launch / Crazymals by de Grisogono
Irreverent Little Treasures
Born of Fawaz Gruosi’s imagination, the Crazymals, a team of joyous, charismatic and irreverent creatures with a laidback manner and inherent sense of repartee.
BaselWorld Press Launch
Captation of the press release cocktail during BaselWorld Fair.
Creation of dedicated local content (motion design, Instagram drive-to-store campaigns, events invitations) to support the boutiques animation.
Inspired by the mid-century aesthetic, we have imagined the Crazymals lifestyle. Welcome to Palm Springs! Artwork ©Sylvain Fuchs, motion design ©Full Story
Extra content focused on the products design.
Based on my concept , our team had created a dedicated visual merchandising for exhibitions and all de Grisogono boutiques.
Collaboration / Creativity in Residence
Creation of the global visual Identity. Program Introduction and teasing phase on Social Media.
Instagram Stories of the Prologue Collection’s first reveal. (Partnership with Town&Country in New York)
Click the link to watch the film of the collaboration.
Instagram Stories about the Prologue Collection reveal at the Geneva Boutique.
Emmanuel Tarpin x de Grisogono
Reveal of the name of the first Artiste in Residence.
Social Media Content
Graphic design, packshots, portraits, motion design and film episodes explaining every phase of the collaboration.
Prologue Collection Packshots
Rihanna wearing the Prologue Collection earrings (after party London Fashion Awards)